Sustainability Workshop – Part 1 Presentations

Jeff Potent: Sustainability Workshop introduction

About the presenter:

Jeffrey Potent, Adjunct Professor of International and Public Affairs, teaches corporate sustainable development, sustainable agriculture, and related subjects at the Columbia University, School of International and Public Affairs and the Columbia Earth Institute.  Mr. Potent advises graduate students, contributes to the Columbia University Seminar Series on Sustainable Finance, serves on several non-profit and impact investment boards and for several years hosted an annual forum on sustainable agriculture.  He consults and speaks publicly on corporate and agricultural sustainability and water quality.  Mr. Potent formerly led corporate partnerships for the US Environmental Protection Agency (EPA), Office of Water in Washington DC.  Earlier in his career, he served as EPA/US Department of Agriculture (USDA) liaison and regional director of the USDA National Integrated Water Quality Program, facilitating collaboration among Land Grant Universities, EPA, USDA, industry associations and other agencies and universities. 

The PowerPoint Presentation:

Jeff Potent Sustainable Ag Part 1

Jeff Potent Sustainable Ag Part 2


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Jim Manning: Taking Stock

About the presenter: Jim Manning, Center for Agricultural Development & Entrepreneurship

Jim Manning is CADE’s Senior Program Manager of Farm and Food Business Development. Prior to joining CADE, he served as a Farm Business Management Educator for Cornell Cooperative Extension of Oneida County from 2007 to 2017 with a special focus on entrepreneurship, marketing and local food systems. In addition to working with many agricultural and food businesses, helping them to manage operations and finances and to develop new business opportunities, Jim led a series of special projects for Cornell Cooperative Extension. He is also lead facilitator of the Mohawk Valley Food Policy Advisory Council.

Sustainability – Taking Stock


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Tanya Moyer: Business Management 101

About the presenter:

For Tanya Moyer, farming is more a way of life than a career. She is passionate about Mulligan Creek Acres, a third-generation farm, high atop the Schoharie and Mohawk River Valleys in upstate New York. Started as a homestead in 1928, Tanya has grown Mulligan Creek to be a source for pasture-raised, antibiotic-free, non-gmo-fed meats for neighbors, chefs, resorts, butcher shops, as well as Hell’s Kitchen Chef Barbie Marshall and the Dave Matthews Band.

Business Management 101

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Sandy Gordon – Business Management from the Ground Up

About the presenter:

My name is Alexander Gordon, but I’m well-known as Sandy Gordon, a lifelong nickname.

I was the owner and operator of Gordon Farms, Inc., in Knox, NY until the completion of my farm sale in July 2018. As the sole proprietor of Gordon Farms, inc., my duties included agricultural mechanics, facility maintenance and new construction, animal husbandry, record keeping, marketing, business forecasting/development, public relations, contributions to policy initiatives and lending my voice when needed, supporting agriculture in the community, maintaining good neighbor relations, and helping new farmers get established in the region.

In addition, I served 6 years on the Knox Town Council and 16 years in the Albany County Legislature. I studied Agricultural Business at SUNY Cobleskill and later received my BA in Public Affairs from the University at Albany. I wrote my senior seminar research paper on Farmland Preservation in 1982 and have continued with that passion to date.

Business from the Ground Up


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